https://bee.theswarm.com/social/company/posts?linkedinName=wearetheswarm

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                "linkedin_url": "https://www.linkedin.com/company/elg-insider",
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            "commentary": "Most GTM teams are still operating on sales data 1.0.\n\nName. Title. Company. Email. Phone.\n\nIntent data helped close part of the gap, but there’s still a critical layer missing: relationship data.\n\nWho in your network already knows this prospect?\nWho can make the warm intro?\nWho has the credibility to turn a cold account into an open door?\n\nDavid Connors, Co-Founder and CEO at The Swarm 🔆, calls this sales data 2.0 — and it’s quietly reshaping how the best revenue teams prospect, prioritize, and close.\n\nThe modern GTM playbook looks less like “emails sent” and more like:\n\n→ Executives as first-touch points via introductions and referrals\n→ Hyper-targeted prospecting based on fit, intent, and relationships\n→ Partner ecosystems driving influence at the account level\n→ New KPIs: intros made, referred customers, shared commissions\n\nSound familiar? It should.\n\nThis is exactly what Ecosystem-Led Growth is built for. Your partner network is relationship data at scale and teams using Crossbeam to surface warm paths into accounts are already operating on this 2.0 playbook.\n\nThe question isn’t whether relationships matter.\nIt’s whether you have a system to activate them.\n\nThanks for sharing this perspective, David. Follow him for more insights on relationship intelligence and the future of GTM.",
            "header": "The Swarm 🔆 reposted this",
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                "linkedin_url": "https://www.linkedin.com/company/wearetheswarm/",
                "linkedin_id": "wearetheswarm",
                "name": "The Swarm 🔆"
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